Designing a Balanced Scorecard Wells Fargos web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the companys vision is “to satisfy all our customers financial needs and help them succeed financially.” The brochure also describes the following 10 strategic initiatives: 1. Investments, brokerage, trust, and insurance. 2. Going for “gr-eight”! (Increase the average number of products per customer to eight). 3. Commercial bank of choice. 4. Doing it right for the customer. 5. Banking with a mortgage. 6. Wells Fargo cards in every Wells Fargo wallet. 7. When, where, and how. 8. Information-based marketing. 9. Be our customers payment processor. 10. People as a competitive advantage. Required Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.
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