Baby boomers in America

A) Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

•Bally’s Health Clubs


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•Whirlpool Corporation

•The State of Florida 

•Target Stores

B) Watch the “Zappos” video at the text Companion website (your access code packaged with the textbook). What are five important points, or “take aways” that you learned from watching the video?