brief assessment of the current micro and macro environmental factors influencing a company 1

Based on “Tedlow, R.S. and Beckham, H. (2008) ‘Harrington Collection: sizing up the active-wear market’, Harvard Business School, 3258(September).”

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– Provide a brief assessment of the current micro and macro environmental factors influencing the company.

– Create five SMART objectives for the future strategic direction of the company, particularly considering the brand and its competitors.

– Objectives should be based on your small-scale marketing audit and should consider the company’s current competitive environment.

300-500 words to be submitted via Turnitin; At least three references required, Harvard Style

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