Based on “Tedlow, R.S. and Beckham, H. (2008) â€˜Harrington Collection: sizing up the active-wear marketâ€™, Harvard Business School, 3258(September).”
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– Provide a brief assessment of the current micro and macro environmental factors influencing the company.
– Create five SMART objectives for the future strategic direction of the company, particularly considering the brand and its competitors.
– Objectives should be based on your small-scale marketing audit and should consider the companyâ€™s current competitive environment.
300-500 words to be submitted via Turnitin; At least three references required, Harvard Style
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