Review the following articles in the in the attached Course pack:
- The One Number You Need to Grow
- Ending the War Between Sales and Marketing
Following your review, share a 800-word synopsis of the strategic marketing concepts discussed. The summary should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind
Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided, for this paper, use the original dates for the articles, NOT the course pack dates, Cite each source individually – DO NOT cite as a coursepack!
This paper should be a review of the readings. Review and cite each article within your write-up. No need to use additional sources. This paper should be completed using APA formatting (1” margins, Times New Roman 12 font, double-spaced, and more), Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided, references from readings all cited.