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International Business Paper Final grade
This final assignment should be entirely focused on expansion into a new national market. This assignment consist of two parts: Part A, a 2,000–3,000-word paper with citations and references (150 points); and Part B, a PowerPoint presentation with a minimum of 10 quality academic references (100 points, for a total of 250 points).
- PowerPoint presentation: 10 slides
Part A: Paper of 2,000–3,000 words with citations and references
Country : Africa
You represent a large U.S. corporation that manufactures rubber tires, and you want to begin manufacturing and distribution in another country. Choose a country that you think you would want to start a manufacturing plant in. Answer the following questions about your company and its chosen new market. Organize your paper into four sets of concerns: Chairman, Vice Chairman, Secretary and Treasurer.
Chairman: Research and write on the following issues:
- Discuss the macro environment of the country.
- What is the company strategy there?
- How will you be socially and economically responsible?
- What would be the role of management?
- What is the mode of entry you are going to use, and why?
- You are also thinking of how you are going to implement the rewards program.
- What do you think would motivate the workers?
- How would you design the right culturally appropriate program?
- What kind of leadership would work in this country?
Vice-chairman: Research and write on the following issues:
- What are the political, cultural, environmental, and economic risks of doing business there?
- If you do decide to do business there, how would you staff the operation?
- What type of concerns would you have?
- What do you need to consider when you recruit, evaluate, train, and deal with labor relations issues?
- How would you select the manager?
- What are some of the issues to consider regarding the expatriate?
- What if it does not work out?
Secretary: Research and write on the following issues:
- What are some of the legal issues you would have to deal with as a company if you decide to expand there?
- What sort of international orientation would you consider?
- What are some of the opportunities and strengths of doing business there?
- What are some of the cross-cultural issues you are going to have to deal with?
- What are some of the protocols and etiquette issues you must incorporate into your business behavior?
- How are you going to deal with management issues such as assertiveness, conflict resolution, and team building?
Treasurer: Research and write on the following issues:
- What are some of the foreign trade issues you will have to deal with?
- What are the determinants to foreign entry there, and how would you enter there?
- You will be embarking on the international negotiation.
- What are the 5 stages of negotiation, and how are you going to prepare for them?
- What cultural differences do you need to be sensitive to in the process?
- What would be some of the political, legal, economic, and ideological issues that may come up?
- How would you manage conflict if it should come up in the negotiations?
- What decision-making process would work better with the different cultures?
Please add your file.
Part B: PowerPoint presentation of 10 slides with detailed speaker notes, a cover slide, bibliography notes, and a minimum of 10 references
You should begin considering whether you want to do business in the chosen country. If you decide to proceed, you should then put your presentation together with all of your information you researched, and present it in a positive light to the shareholders.
If not, you should still put a presentation together with all of the information researched above, and discuss why at the end you did not think it was a good idea. If you do not think it will work out there, suggest what other countries might be better for the business.
Your presentation should include a plan for the company’s international expansion.
Please add your file.
B6026.51
The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.
Directions:
Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.
The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?
In your marketing plan, be sure to include the following sections:
- Executive Summary and Table of Contents
In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.
- Situational Analysis
A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:
- Market summary
- SWOT analysis
- Competitor analysis
- Product offering
- Keys to success
- Critical issues
- Pricing
- Marketing Strategy
The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:
- Mission
- Marketing objectives
- Product positioning
- Marketing mix (4 Ps)
- Marketing research
- Financials
The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:
- Sales Forecast
- Profit targets
- Controls
The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.
Remember to include the following:
- Milestones
- Implementations and timelines
- Summary
The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.
Remember to review the grading criteria as you write the plan to ensure you address all needed elements.
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
Write an 8–12-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.
By Monday, December 19, 2016, deliver your assignment to the M5: Assignment 1 Dropbox.
Grading Rubric
This assignment is worth 300 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
LASA 2 Grading Criteria
| Assignment Component |
Proficiency
|
Maximum Points
|
|
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Content Knowledge: Understanding Communicates understanding of developing a situational analysis:
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Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. |
60
|
|
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Content Knowledge: Application Component 1 Communicates the ability to design a marketing strategy:
|
|
60
|
|
|
Content Knowledge: Application Component 2 Communicates the ability to explain the financials:
|
Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature. |
60
|
|
|
Content Knowledge: Application Component 3 Communicates the ability to identify the control:
|
Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature. |
60
|
|
|
Content Knowledge: Application Component 4 Communicates the ability to write a summary. |
Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is supported by current and relevant literature. |
40
|
|
|
Written Communication/ Personal Effectiveness Conveys through written word understanding and application of academic writing that has proper grammar, spelling, and attribution. |
Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors. |
20
|
|
| Total: |
300
|
Does a negative accounting profit imply a negative or zero economic profit?
No, only if we keep the purchasing power one the monetary unit constant.
If the purchasing power of money is increasing (we have an fall of prices in general), we can have an negative accounting profit but an positive economic profit (Accounting profit – Interest – change in the purchasing power of money).
An example is that an company paid 100 dollars for the factors plus 10% interest that will be paid in the end of the period, in the final period the total cost will be 110, if the company had an receipt of 105 this can be saw as a loss, however when accounting for the true profit the company compares the current, or better saying immediate past and very short run future, prices with the receipt. So if the machinery and works and etc., are now costing 70 and even without adjusting the interest to expected fall in the future prices, he will now that his economic profit is 25 (70 for the prices of the factors plus 10 from the previous interest contract).
The economic profit is the liquid real income of the company at the end of the given time.
The opposite is true, positive accounting profits can be negative economic profits.
Discuss 5 possible chemical reactions from the mixing of the chemicals or their breakdown products Phosgene, Oxygen, and Gasoline
Discuss 5 possible chemical reactions from the mixing of the chemicals or their breakdown products Phosgene, Oxygen, and Gasoline
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Validation error, please try again. If this error persists, please contact the site administrator
The European Union has been the largest experiment in supranationalism in the history of the world.
The European Union has been the largest experiment in supranationalism in the history of the world. This attempt to unite over 500 million people under the umbrella of the EU has brought benefits to its member countries, but it has also come with its burden of costs. The tensions caused by membership were recently highlighted when the United Kingdom voted to leave the EU. For this forum, find an article about a particular aspect of EU policy, such as economic policy, immigration policy, environmental policy, or agricultural policy, and discuss how that policy has caused tension between the EU and between member nations. What effect do you think these tensions will have on the future of the EU?
Business Cycle
Business Cycle
Go to the Bureau of Economic Analysis (BEA) website and look at quarterly data from the last few years of the National Accounts. Can you make a decision of what part of the business cycle the U.S. economy is currently in? Why? What factors lead you to this conclusion? You may want to do additional research of sources to reach a conclusion. If so, please identify the sources that added to your analysis.
Starbucks Report
Develop a report about Starbucks Americas region that include the following;
Company Research and analysis
- environmental factors
- market size
- competitive analysis
- target market segmemntation
Financial Statements
- Pro Forma Income statement- bymonth for Y1- reflect seasonality sales, by years for Y2,Y3 – indicate growth
- Cash Flow Forecast- note debt payment/ additional capital expenditure/possible dividend payments,etc.; by Month for Year1, by Years for Years 2-3
- Discussion of Financial Statements- should include longer term (Years 2-5) revenue growth rates, gross profits,debt payments,capital expenditures,etc.
Internal Processes and Personnel
- Operational Issues such as staff work schedule/labour costs/facilities/raw materials/processing requirements/training.
Balanced Scorecard
- Flows logically from the above analysis.
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