The Role of Culture on International Business Please respond to the following:
- Imagine you work for a U.S. based organization that is considering expansion into Saudi Arabia. Examine the different methods for assessing the cultural context of a society, such as Hofstede, Trompenaar, and others discussed in this weeks reading in chapter 4 and 5, and determine the method that you believe would be the most effective for your organization to apply. Justify your response.
- From the e-Activity, compare and contrast Renaults and Nissans overall cultural environments. Specify key strategies that an auto company such as Renault-Nissan could use in order to transcend national culture and still operate across boundaries with the full integration of functions and with global economies of scale.