Consumer Goods Industry Sales Proposal
Short Reports: Informal, Unsolicited Proposal (20 points) Due 4/12: A proposal is a persuasive document written to convince a specific audience that what is proposed will benefit them by solving a problem or satisfying a need. A sales proposal offers to provide a specific product or service to a potential buyer. Therefore, your purpose for a sales proposal is to show your readers how you will help them and convince them that you are the right person or organization to provide the product or service. Your proposal will be most effective if you support your assertions about the product or service with logical information such as facts, statistics, and examples. An emotional argument may assist you in convincing your readers, but don’t rely on it entirely. For example, fear may help sell health insurance but the benefits of the policy will convince the customer to buy. Refer back to Chapters 9 & 11 on proposals and on writing persuasively for this assignment. Assignment: Develop an idea for a product (or service) and imagine that you are the business owner trying to convince a local retail outlet to carry (or use) it. Use the Internet and other resources if necessary to gather information about similar products or services. For example: If you’re interested in marketing a new energy drink, research existing companies for ideas to make your product realistic. Do NOT use an existing brand for your product/service; be creative and come up with your own idea. Your task is to write an unsolicited informal sales proposal in letter format to the owner (or manager) of the business proposing that the item be stocked or that your service be used. Use the information you gathered to describe some of the product’s (or service’s) features and benefits to the business. Then make up some reasonable figures, highlighting what the item costs, what it can be sold for, and what services your company provides (return of unsold items, free replacement of unsatisfactory items, necessary repairs, and related issues). If you’re proposing a specific service also provide figures and contract terms. Remember the specific purpose of your proposal is to convince a business to carry a particular product or use a particular service. To do this, you will want to consider the interests and concerns of your audience. Although your audience may not have an initial interest in your product, they are interested in marketing products that sell in sufficient volume and with sufficient markup to contribute to the store’s profit. If you’re proposing a service, then the audience will want to know how it will benefit their business in specific ways. Prepare your proposal carefully. If readers approve the proposal, it forms the basis of a contract, so be certain to spell out precisely what your company will provide under specific terms and conditions. Develop a product or service idea that you are truly interested in since your passion for what you have to offer will be apparent in your proposal. Proposing something that you really care about will make it both more enjoyable to write and more convincing to your audience. The completed proposal should range from 3-4 pages in length in letter format, using single-spaced block paragraphs with double-spacing between each paragraph; also use subheadings to guide your reader through the proposal. This assignment is considered an informal proposal and so should NOT include prefatory or supplementary materials (title page, executive summary, appendices, etc.). To: ASU Administration From: Jane Doe Date: October 24, 2018 Subject: Online Courses Purpose This email is written to inform you of the problems that Arizona State University students have with the current online classes. As a current sophomore of ASU and active enroller in the online course material made available, I found that there are multiple issues within the system of online classes which dramatically lowers the level of education that students pay tens of thousands of dollars for, considering the potential benefit these courses can offer to students who need an online option for their education. After first addressing the grievances and issues students endure with the current online class experience, I propose several solutions which will amend the current problems and provide a greater educational experience for future ASU students. Background After being required to take multiple ASU online courses in my meager two years at ASU, I, along with other students, found multiple problems with the configuration of classes and resources available. They are as follows: 1. Format: The manner in which online courses are arranged is fundamentally different from the way most students have been taught their entire lives. Along with this dramatic change from traditional learning, there are also multiple hidden costs and challenges that online classes incur. ASU places a fee upon every online class a student takes for the software and other online tools the instructor is required to use. Students are also expected to pay for a textbook with a personalized online interface that they assume is covered by the technology fee, seeing as it is the only software they implement in the course. For instance, in all the online accounting 241 classes, students only use the Pearson Lab online textbook program, which costs $120, and Canvas, a learning management system that in-class professors and students use without the technology and iCourse fee of $100. From the experience of myself and my peers, interacting and contacting the instructor for online courses can be more difficult, which is ironic considering the increased fees associated with technology that is supposed to be tailored to the student’s specific needs. Although students could potentially perform well in these kinds of classes, a vast majority of them have been taught in an in-person lecture style for the entirety of their previous education which can be a difficult transition to overcome for many. 2. Success: While in theory, online classes may be a better option for students who do not perform well in an in-class setting, or those who need to balance obligations which necessitates the need for a more flexible option for classes. However, in practice, low performing students perform worse in online classes, due to the design of mirroring lecture styles, which is ineffectual and a waste of the potential that online courses have. While the typical format for online classes emulates an in-class setting, online classes have a much wider set of possibilities for how they could be taught to best suit the needs of students who may not have the ability to be successful in a normal in-class environment. In fact, the article “Promises and Pitfalls of Online Education” written by Eric Bettinger and Susanna Loeb, both Stanford professors of education, write that the opposite is true for low performing students, as can be seen in the following graph, as taken from the article found on Brookings. Students that have more difficulty in classes with learning material actually benefit the most from in-person classes. Ideally, online courses offer more access to students and optimal course pacing and technology is able to determine students’ specific areas that need improvement, today’s online classes are far from customized to their students’ needs.
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