Consumer Making Rational Decisions

In your discussion:

How does a consumer make rational decisions ?
Explain how the irrational decision process as explained by Dan Ariely is different from the rational decision making explained in the chapter
Give examples of how consumers are sometimes irrational in their behavior (different from the ones suggested by Dan Ariely).
As a decision maker , how would consumer irrationality impacts your company’s strategies ( give real examples and explain). ( You can think of strategies related to the marketing mix : product, price, promotion, and place)

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