Creative Management&Marketing report

This is a Creative Management&Marketing report. The students are responsible for desgin a cap,Please see the attached pictures for each part of the report
Three CSFS (critical success factors) You need to make 6 pictures according to CSFS, please see the attached document for details
strategy canvas:design of cap,tagline is pure health comes from details.
The purpose is to save money and remove it
1. The lid of the thermos cup (my idea is to open a small mouth that can be closed without the traditional lid, and then the bottom can be opened to facilitate water filling and cleaning)
2, the original packaging when selling the thermos cup, can be changed to environmental protection cheap foam and other materials, not only to prevent broken glass and save costs
3.Traditional sizes and shapes, such as those with a small surface area that can hold a lot of water.

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