David among Goliaths Assignment | College Homework Help

Description Background Being a small company has its advantages—except in the cutthroat world of soft drink manufacturing. Behemoths like Coke and Pepsi have consistently had their way when it comes to market share, buying up whatever else they cannot manage to create on their own. Yet one small company, Jones Soda Company (JSC), has made a valiant effort to be that David among Goliaths—albeit with …

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