There are three parts:

Part A: student’s are to analyze the concept of integrated marketing communications. In other words, student’s must discuss IMC, five components of IMC, and the advantages and disadvantages of and IMC program.  

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Part B: student’s must research the Product Life Cycle (PLC) and why it is important for the marketing agent to properly identify the placement of their own product and, the placement of competing products.

Part C: student’s must discuss the differences between the push and pull strategies. 


To meet the requirement of this Db, your post must include:350-word count minimum (original posting) 

Use appropriate APA writing standards

Include in-text citations and a list of used reference

Integrate appropriate scripture references to support claims, positions, and proposals. 


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Discussion was first posted on February 2, 2020 at 12:18 am.
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