Examine two ways in which advertising can change the consumer’s perception of a product and thereby affect the decision to purchase. Support your answer with examples.

  • Examine two ways in which advertising can change the consumer’s perception of a product and thereby affect the decision to purchase. Support your answer with examples.
  • Propose one strategic idea that could launch a regionally famous American product into the global market. Provide two examples to support your idea, and determine whether your approach would or would not work for every country. Support your response.

2 pages