In this unit, you will explore the aspects of community structures and community agency settings that provide focused health education programs. You will review Healthy People in Healthy Communities 2010 recommendations using the MAP-IT process.
In the first part of your course Assignment, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.
Follow the icon link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.
The following information should be included in your Assignment: Part I submission:
- Health issue-TOBACCO USE
- Target Population (i.e. demographic data, vital statistics, etc.)
- 4Ps of Social Marketing applied to your campaign
- Promotional Strategies for the campaign (i.e. printed and media)