History and Description of Organizational Marriott Hotel Industry

History and Description of Organizational Marriott Hotel Industry

Please check every details carefully about this project is in the files i uploaded,At least 33 pages include work site pages and APA format request.

Example Project Outline

 

Project: Part I

  1. Introduction
  2. Company Description

2.1     Brief History of Company

2.2     Description of Organizational Operating Units (Businesses, Markets)

  1. External Analysis

3.1     Industry Analysis

3.1.1     Industry Description

3.1.2     Industry Operations

3.1.2.1   Supplier Industries

3.1.2.2   Processes

3.1.2.3   Demand Industries

3.1.3     Industry Life Cycle and Growth Rate

3.1.4     Dominant Economic Features of Industry

3.1.4.1   Market Size ($$$, Units)

3.1.4.2.   Typical Profit Margins

3.1.4.3   (Other, as appropriate)

3.1.5  Industry Trends

3.2     Contextual Industry Environmental Analysis

3.2.1     Political/Legal Factors

3.2.2     Economic Factors

3.2.3     Sociocultural Factors

3.2.4     Demographic Factors

3.2.5     Technological Factors

3.2.6     Global Factors

3.2.7     Summary of Contextual Environment

3.2.8     Driving Contextual Forces for the Future

3.3     Five Forces Analysis

3.3.1     Threat of New Entry

3.3.2     Power of Suppliers

3.3.3     Power of Buyers

3.3.4     Threat of Substitutes

3.3.5     Competitive Rivalry

3.3.6     Summary Assessment of the Five Forces

3.4     Industry Competitive Analysis

3.4.1     Industry Competitors

3.4.1.1   Major Competitors (Market Shares)

3.4.1.2   Number and Nature of Minor Competitors

3.4.1.3   Strategic Group Map

3.4.2     Anticipated Strategic Moves (Include New Entrants and/or Substitute industries)

3.4.3  Key Success Factors

3.5     Summary of External Analysis

Project: Part II

  1. Internal Analysis

4.1     Organizational Analysis

4.1.1     Corporate Vision and Mission

4.1.2     Leadership & Culture

4.1.3     Corporate Structure

4.2     Analysis of Firm Resources

4.2.1     Tangible Resources

4.2.2     Intangible Resources

4.2.3     Capabilities

4.2.4     Core Competencies

4.2.5     Summary Analysis of Firm Resources

4.3     Financial Performance (Most recent 3 years)

4.3.1     Profitability

4.3.2     Management Effectiveness Ratios

4.3.3     Debt, Working Capital, and Liquidity Analyses

4.3.4     Market Value and Growth Analyses

4.3.4     Summary of Financial Health

4.4     Value Chain Analysis

4.4.1     Position in Industry Value Chain

4.4.2     Assessment of Internal Value Chain ‘Link’ Effectiveness

4.4.3     Rationale for (any) Outsourced Links

  1. Strategic Fit Analysis

5.1     Current Strategy (Generic)

5.1.1     Strategic Goals & Objective

5.1.2     Financial Goals & Objectives

5.2     SWOT Analyses (NOT JUST BULLETS)

5.3     Assessment of Strategic Achievement

  1. Looking Ahead

6.1     TOWS Analysis

6.2     Recommendation (First Priority)

6.2.1     Rationale

6.2.2     Objectives

6.2.3     Long Term Strategic Benefits

6.3     Recommendation (Second Priority)

6.3.1     Rationale

6.3.2     Objectives

6.3.3     Long Term Strategic Benefits

6.4     Recommendation (Third Priority, as necessary)