How would a qualitative sociologist study representations in the media from an empirical perspective? – Think back to Chapter 4. What key methods might be used to practically examine the more abstract ideas of cultural theorists like Stuart Hall? What areas would you look at? – Say you wanted to study the elites in the media who control how ethnic minorities are represented on TV. What issues might you examine, and what do you think you might fnd in undertaking this study?
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