In Determining Whether Or Not You Can Have A Sustainable Competitive Advantage I

In determining whether or not you can have a sustainable competitive advantage, it is important to consider each of the following EXCEPT

1.Whether or not the potential customer already has solutions to the need or problem you have identified.

2.The shortcomings of existing solutions to the need or problem and whether the customer perceives these shortcomings.

3.The strengths and weaknesses of your direct competitors as well as of other possible approaches to solving the need or problem.

4.How to frame your marketing communications to most appeal to the customers you are targeting.

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