International Marketing Plan Discussion

Chapter 8. International Market Planning (20 points)

Instructions: Type Answers for all Questions below. Your grade will be based on the quality of your answers. Post your Answers here.


  1. (10 points) Read carefully Textbook Chapter 8, Power Points, and Lecture Supplement, and answer the following questions:
    • From Reading Chapter 8; Discuss briefly the different Business motives (See textbook p. 310 – 313) for Companies’ expansions abroad (Internalization).
    • Discuss Briefly your understanding of Ansoff’s Business Expansion (Market Growth) Model (textbook p. 308 – 310).


  1. (10 points) Explain (using a Theory in Chapter 8) how Google, Facebook, Twitter and – expanded their services globally (See textbook p. 328 – 329)What factors helped them to expand their services globally so quickly?