This exercise will give you some practice in determining the ideal degree of market exposure for a company. Six cases are presented below-with the first serving as an example. Read each case carefully and then indicate:
a) the product class which is involved,
b) the degree of market exposure (intensive, selective, or exclusive) which you think would be ideal, and
c) explain why you think the indicated degree of market exposure would be ideal. State any assumptions that you have made.