Marketing for Competitiveness & Services versus Products Discussion

Marketing for Competitiveness & Services versus Products Discussion

For this week’s Discussion, you examine marketing strategies to explore how a company can expand its market share.

Prepare the following:

  • Identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
  • Identify two differences between the marketing of products and services.
  • Compare how easy or difficult it is to customize products and services.
  • For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.