Marketing for Competitiveness & Services versus Products Discussion
For this week’s Discussion, you examine marketing strategies to explore how a company can expand its market share.
Prepare the following:
- Identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
- Identify two differences between the marketing of products and services.
- Compare how easy or difficult it is to customize products and services.
- For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.