Using the attached article (Northern Rock) as a starting point, please find a current (as recent as possible) related journal article, preferably on the same topic (SWOT). Read the current article and compare its’ results and findings to those summarized in the attached article. After determining whether the results and findings are the same or different, please explain what those similarities or differences mean, in plain English.
All cited material must include both internal citations and a complete reference list at the end of the paper. A cover sheet should minimally indicate the name of the Research Report, and the date.
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The point of the exercise is to find another article to compare and contrast with the points summarized in the article. You do not want to merely summarize the article. You want to indicate whether the article you found is consistent or inconsistent with the material presented. Then you want to discuss what these results, along with the material presented in the article, mean to managers in terms of how SWOT analysis relates to conducting the change process.