print ad research

Choose a print ad and complete the following questions.

1. Who is the company and how are they identified in the ad?

2. What product(s) or service(s) are highlighted in the ad?

3. What is the tag line/slogan?

4. Who is the target market?

5. Is this strictly advertising? (explain your answer)

6. Is this strictly promotion? (explain your answer)

7. Is this a combination of advertising and promotion? (explain your answer)

8. Does the medium used to show the ad support the target market? (explain your answer)

9. What features does the ad share? (identify as many as possible)

10. What benefits does the ad share? (identify as many as possible)

11. What is the point of difference? (be specific)

12. Does the ad share any added value propositions for the customer? (identify if available)

13. What is the call to action?

14. What forms of communication (for the potential customer) are shared in the ad?

15. Identify three ways the ad can be measured.

16. Describe why this ad is effective or not effective.

17. What three changes would you make to the ad to make it more effective? (explain why)

18. Identify two other mediums that would support this ad. (explain why)

19. What other product could be cross promoted with this product? (explain why)

20. On a scale of 1 – 10 with 1 the lowest and 10 the highest what would you rate this ad? (why)

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