In this assignment, you will be writing a 500 words case description/ background about Alaska Airline . Case description provides background information on the industry environment, history (job offers in the sates, how important it is to the U.S.), competitors (study them, compared their social media, products with Alaska), product/service, company itself (headquarter, how many employees, jobs), past communication efforts (the company and the competition), resources/ assists/ strength.
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