Sports Event Proposal Project
This is an event proposal paper/project. Many of the requirements can be edited as stated in the attached document. I imagine this will take some hours to complete. The requirements are attached below.
I. Assignment Overview
Individually create a hypothetical event company and submit a proposal to Wizmo, Inc. for an
event. Your proposal should include the appropriate elements in the attached Event Proposal outline (that
means that some elements may not apply, depending on the nature of your event, the fact that this is a
hosted event, etc.).
Your proposal should be addressed to Susan Strong, CEO of Wizmo, Inc. It should be appropriately
professional in look and content. Formatting, eye appeal, grammar, spelling – all count. Although the
event is hypothetical, you are expected to use real information – real venues, real vendors, etc. This will
require substantial research on your part. See below for additional details about the Wizmo company and
the project elements:
II. Project Scenario
The Wilke Widget Co. (WWC) is a 100-year old company founded by the Wilke family. The company
operated a headquarters office and a manufacturing plant. There has always been a Wilke as CEO and the
150+ company employees have enjoyed a family-like atmosphere. In fact, WWC has been voted “One of
the 100 best places to work” by Fortune magazine for several years.
The Garrison Gizmo Co. (GGC) is a young company started by Gary Garrison. The company designs and
produces gizmos in a design studio and assembly plant. The atmosphere of GGC is energetic and creative,
attracting mainly the under-40 types. Started as a private company, GGC only became public five years
ago. It has enjoyed incredible success, growing to 250+ employees over the 10 years of its existence.
Last year, a merger of the Wilke Widget Co. and the Garrison Gizmo Co. (GGC) resulted in the
elimination of many jobs. The surviving company, renamed “Wizmo, Inc.” now has about 300 employees,
a blend of former employees from both companies as well as some new hires. The Board of Directors of
Wizmo, Inc. decided to bring in Susan Strong, a smart young graduate of The Georgia State University
School of Business as it’s CEO, although Wilma Wilke and Gary Garrison both have prominent roles in
senior management. [Note: Assume the surviving company is located wherever you currently live or
choose any other U.S. city in which to located the company.]
Needless to say, morale is down among the existing employees at the company. Many existing employees
knew and liked were let go in this unexpected merger. Although the job roles have been clearly spelled
out, the company has been completely restructured and no one is quite sure what to expect from the new
company or what the future might hold in terms of downsizing or further mergers. The blending of the
two very different company styles has also created internal clashes of “we have always done it this way.”
Susan Strong, CEO of Wizmo, Inc. has contacted you to ask for a proposal for the creation of an event
involving all 300 Wizmo employees. A big believer in the strategic power of events, she is sure that the
right event can improve morale ultimately improving productivity and effectiveness. She is so confident
about this that she has allocated $60,000 for the event budget. She wants the event to be held locally (in
your chosen city), but seeks your advice on these and other issues (e.g., type of event; employees only or
employees and their spouses/partners or families; Date, time, duration; Role of the leadership, board,
CEO at the event; venue/facility; Other event details)
2
III. Event Proposal Outline
Cover Letter
Proprietary Notice
Table of Contents
Executive Summary
Event Description
Event name
Event type
Location
Date(s)
Duration/timing
Event overview and purpose/concept
Aims and objectives
Event Management
Management responsibility
Major stakeholders and agencies
Physical requirements
Venue
Route for street events
Event map
Event layout (indoor)
Audience
Impact
Social
Environmental
Economic
Approvals and Consultation
State and federal government
County, city, or town
Roads and traffic authority
Liquor licensing
Police
Building
Insurance
Health
Environmental
Entertainment
Music licensing
Security
Marketing
Competitive analysis
3
Market analysis and planning
Customer segmentation
Meeting audience needs
Consumer decision making
Price and ticket program
Advertising and promotion
Messages
Media
Budget
Public relations
Press releases
Media briefing
Marketing evaluation
Financial Control
Capital and funding requirements
Fees (police and security, local government, music, etc.)
Costs (including insurance)
Control systems (e.g., cash handling)
Taxation
Profit and loss statement
Cash-flow analysis
Risk Management
Identification of risks and hazards
Assessment of risks and hazards
Management of risks and hazards
Incident reporting
Event Staging
Theme
Décor
Layout
Entertainment
Special effects, lighting
Sound
Services
Electricity
Water
Transportation (including air travel, access to and from venue)
Traffic management
Street closure
Impact on local traffic
Notification of affected businesses, etc.
Diversions
Security
Support vehicles
Parking
Disability access
Catering
4
Providers
Facilities
Food safety plans
Waste and environment management
Toilets
Waste management, recycling
Noise
Water pollution
Cleaning
Staffing
Selection and recruitment
Rosters
Training
Briefing
Recognition strategies
Industrial relations
Recruitment of volunteers
Safety and Security
Safety of the event audience
Safety and security of the performers, VIPs, etc.
Health and safety of the staff
Security for premises, equipment, cash, etc.
Communications
Meetings
Reporting relationships
Emergency reporting relationships
Communication methods (radio)
Emergency access and emergency management
First aid
Operational Plans
Policies, e.g., complaints, crowd control
Procedures and checklists
Performance standards (link to objectives)
Contingency plans
Weather
Electrical supply, lighting
Fire
Accident
Crowd control
Delay or cancellation
Bomb threat or other security incident
Logistics
Setup/teardown
Structures and facilities
Lighting
Sound
5
Setup/teardown
Evaluation
Post-event evaluation
Objectives
Measures
Analysis
Report
References
Appendix A (Detailed Budget)
Appendix B (Timeline & Production Schedule)
IV. General Assignment Information
Your proposal should include the appropriate elements in the Event Proposal outline. I will be grading
based on the information in the Event Proposal outline, so if an alternate format is used and some key
piece of information is missing, it could be detrimental to the grade. On the other hand, if you find a
better format and a more complete proposal outline (or you are critiquing the outline and think you can
improve on it yourself), go for it. Feel free to improve on what’s in the Event Proposal outline. You can
always choose to go beyond a client’s expectations as an effort to “wow” the client with your
thoroughness.
Note: The Event Proposal outline is not carved in stone. You will not be penalized for deleting
information that is unnecessary (e.g., if the event is being held inside, you don’t need to go into great
detail on toilets other than to say the building has x toilets located on floors; if there is no music, you don’t
need to address music licensing…and so on). However, you will lose points for failing to include anything
that is necessary – whether it’s on the outline in the Event Proposal outline.
Bottom line – I expect an analysis of the event and the event proposal outline so you can determine the
appropriate parts of the event proposal to include, add, modify, or delete. Your critical thinking skills are
a big part of creating a quality project.
Although our project is a hypothetical event, be creative but realistic and practical. Students are expected
to do research as needed to complete the project, including asking for clarification on assignment
expectations and instructions.
Your Event Proposal should be completely original and should present YOUR creative own ideas. Failure
to cite sources can be considered plagiarism, which is grounds for failure of the assignment—and the
course in egregious circumstances. For this assignment, APA style in citation (in text) and references is
suggested. Plagiarism (copying, summarizing, or paraphrasing a work in whole or in part without citing a
reference) will not be tolerated: The Georgia State University Code of Academic Integrity, located at
