- Is there a need for this type of product/ service? Why or Why not?
- What is the Product and/ or Services Presented in this Commercial?
- Where is – or where do you think the Place or Places should this be introduced and why?
- Where or what place (s) should you NOT try to market this P/S? and why?
- What do you suggest should be a price range you would charge for this P/S and why?
- How would you marketing – what creative way do you think you can reach the target audience it is intended for?
- Is this a Niche Market type of P/S (meaning one of a kind)
- Do you Like the Name – 13th Street: Last Call? if not, What Name/ Messege/ Slogan would you and your team create
Consumer Behavior – Who do you think the Ad is Targeting:
- Demographics (i.e. age, gender, race/ culture, income, education, occupation, etc.)
- Geographic Area(s)
- Psychographics: (Personalities)
- Lifestyles (what do these type of people do for leisurely activities
SWOT Analysis for this P/S
- 1 Strength
- 1 Weakness
- 1 Opportunity
- 1 Threat
- 2 Recommendations: (1 Correction for the Weakness & 1 corrections for the Threat)