The Monster Revisited Interpreting Consumer Data Article Reflection

The Monster Revisited Interpreting Consumer Data Article Reflection

Most marketers consume enormous volumes of information, e.g. reports, studies, and articles from a vast array of sources. The marketer must quickly extract the essential points, determine its value, integrate the new knowledge with her existing knowledge base, interpret it, and determine what or if further action should follow. Often this is done in a matter of minutes. This exercise gives you a chance to experience this practice. 1. Read the assigned article 2. On one page, respond to these questions: MAIN IDEA: What’s the main idea? (Not a summary, but your main takeaway from the article) INSIGHTS: I want you to engage with the ideas, the concepts, not critique the articles/videos, per se. Look for what’s of value, for that which could be useful, in some way. However, don’t hold back where you disagree. Back up assertions with substance. APPLICATION: a. How would you apply the framework in your personal life and career? b. How would the framework be useful in Global Marketing decisions, strategy, and communication? (pick one or more for application) 3. Bring in your personal experience or learning from this course, as relevant. 11pt. Arial, single space, double space between sections and paragraphs, 1” margins, subheads all caps 1 page approximately Please finish it on time and no plagiarism!