This question is about marketing management. due day is Saturday midnight.

Marketing Debate

What Good Is a Mission Statement?

Mission statements are often the product of much deliberation

and discussion. At the same time, critics claim they

sometimes lack “teeth” and specificity, or do not vary much

from firm to firm and make the same empty promises.

Take a position: Mission statements are critical to a

successful marketing organization versus Mission statements

rarely provide useful marketing value.

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