This Week You Have A Car To Sell You Want To Purchase A New Vehicle And The Deal

This week, you have a car to sell. You want to purchase a new vehicle and the dealer is offering you, well, almost nothing for the car you have now. So you’re going to sell it outright.

Describe the competitive positioning you face and are going to take, the tradeoffs you face with differentiation, the cost, and any pricing options you might offer. Be creative! You need the money!

Hill, C., Jones, G., & Schilling, M. (2015). 

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