topics in consumer behavior presentation

Starbucks is the organization.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.

Include the following in your presentation:

  • Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list:
    • Gamification
    • Nostalgia
    • Body decoration and mutilation (piercings, tattoos, etc.)
  • Provide your personal thoughts and examples, or discuss those in the text or other external references.
  • Explain the consumer behavior concepts underlying the topic.
  • Include graphics to enhance the effectiveness of your presentation

Format your presentation consistent with APA guidelines. Please do not copy the infornation on the slide into sspeaknotes. Please use the references in the speakernotes.

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