Understanding Target Markets

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors.

The product selected for the marketing plan is the digital video capture product by INTEL necessary for promoting presentations of data and information, especially in educational setups. The product supports video capturing as well as picture-in-picture with suitable software allowing for the recording, editing, and publishing of rich video presentations in a variety of media formats . In a world that depends on availability and understanding of information for decision making, the product is vital in the presentation of appealing information to potential consumers necessary for decision making.

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Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Sample Solution

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