Uses of database technology in an organization

Consider your organization or another organization with which you are familiar. Briefly describe the organization, and then answer the following questions:

What do you think is one of the most interesting uses of database technology by this organization? Why?
Who benefits from this use and in what ways?
Are there any downsides?
Are there any additional database technologies (or uses of the same technology) that you think this organization should consider? Explain.
As a business manager, how can you effectively utilize database technologies to better do your job?

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