Using the concepts and current practice of customization, suggest some innovative approaches for your company to serve the customers.

Please pick one topic in the following list for your individual assignment. Using the concepts and current practice of customization, suggest some innovative approaches for your company to serve the customers. Using the concepts and current practice of acquiring customer knowledge, suggest some innovative approaches for your company to segment customers and strategies to retain valuable customers. Using the concepts and current practice of customer lifetime value, suggest some innovative approaches for your company to estimate the customer lifetime value and customer equity. Using the concepts and current practice of hybrid consumption, suggest some innovative approaches for your company to enhance its services/products. Using the concepts and current practice of multichannel, suggest some innovative approaches for the sales and marketing people to develop a good experience for customers. The format of your individual assignment is in essay form, at least 5 pages, 12 point in font size and 1.5 line spacing. Please try to use some concrete examples for illustrations to strengthen the ideas in your essay.


 

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