What are the five guidelines for successful taglines? Give examples of taglines that illustrate these guidelines.

Taglines (called endlines, signatures, or payoffs, in some countries) work by developing associations in the consumers’ minds that make a brand memorable and well-positioned.

  1. What are the five guidelines for successful taglines? Give examples of taglines that illustrate these guidelines.
  2. Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make this product (brand) memorable in a positive way?
  3. In what way do taglines have a role in facilitating Diffusion of Innovation?