Select two products that you have purchased because of the influence of two different reference groups. One of the reference groups should be of the type called aspirational reference groups.
(Lays potato chips- used to buy store brand but kept seeing immediate family members buying Lays so I started buying that brand) reference group
(Michael Kors Purse even though it was not in my budget but I loved how cute it was displayed on the ladies of the The Basketball Wives)- aspirational reference group
- Did you realize at the time that you were being influenced by the reference group? If so, why did you want to be included in this reference group? If not, what was your understanding of your purchasing decision at the time?
- What influence did word-of-mouth and the Asch phenomenon have on your purchasing decision? If none, have you been influenced by these in other purchases, and to what extent?
- Discuss which forms of Social Power were most at work in your above selections.