What is purpose -driven marketing from a product and brand management perspective at Proctor & Gamble, business and finance homework help

P & G’s Secret Deodorant:

1.  What is purpose -driven marketing from a product and brand management perspective at Proctor & Gamble?

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2.  How does purpose driven marketing for secret deodorant relate to the hierarchy of needs concept?

3.  What dimensions of the consumer-based brand equity pyramid have the Secret brand team focused on with its Let Her Jump and Mean Stinks ignitions?