Why We Buy? You must choose a store to shop in (or at least window shop in). One that you always go to is just fine. Using the strategies discussed in the text (Why We Buy?), examine how a corporation markets to consumers and how consumers respond to the items presented to them. You must use at least three examples from the book in your paper, e.g. store layout, etc.(DO NOT USE THAT EXAMPLE) A two-page paper will be handed in on your experience. This must follow APA style.
this is the summary of the book website http://s3images.coroflot.com/user_files/individual_files/266176_JExrgPoGdJD3awBxmsy_iz9Fr.pdf
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